Kettlebells work better than dumbbells for flyes. Because of the position of the resistance, the pecs are under load for a greater proportion of the range of motion.
With dumbbells, the muscle tension on the pecs is greatly reduced at about 60% of the range of motion. This can make the reps less effective, especially when you're using a method where you must maintain constant tension to create an occlusion effect.
In the first half of our two-part interview with Alwyn Cosgrove, the veteran coach talks about business, psychology, and the art of getting clients sore in all the right places.