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Driven by the intelligent and relentless pursuit of muscle since 1998.

Targeting weak links builds strength, helps you achieve structural balance, and prolongs your lifting career. Here’s how to do it.

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7 Hard Truths About Lifting

Here are seven training tenets that have worked for over 30 years. Have you adopted them all?

Squat Like a Champion

Squats aren't for everyone, at least not right away. Here's how to systematically work your way up to squatting like a champion.

Fit Enough to Fight

At some point, you may have to physically defend yourself or your loved ones. Are you bad enough to brawl?

The Harsh Secret to Success

To be elite in any sport, you must be willing to make sacrifices, work hard, and be unbalanced.

5 Training Rules You Must Obey

We all make mistakes, but here are 5 things you better be getting right if you want to build muscle and get strong.

The Hub and Spoke Method

A new way to organize your workouts to quickly boost a lagging lift or stubborn muscle group.

8 New Exercises for a Thicker, Stronger Back

Deadlifts and rows will build an impressive back, but targeting the thoracic extensors will take your back to the next level.

5 Deadlifting Mistakes and How to Fix Them

Every deadlift eventually stalls, and the number one reason is technique related. Here's how to find the right fix for your ailing pull.

Bad Form Builds Muscle

Is there a case for less than perfect form? Yes. Here’s why.

Smash 3 PRs in One Month

Train the assistance lifts more like the big three and watch your personal records fall like dominoes. Here's the full plan.

7 Advanced Exercise Modifications

Accelerate hypertrophy with slight modifications to your staple exercises. Here are seven ways to do it.

5 Tips From The Trenches

In-the-trenches coach Ben Bruno talks fat-grip work, recognizing training bias, and the power of the Dead-Squat Bar.

40 Squat Workouts in 8 Weeks

To make fast gains in the squat you have to squat more frequently - a lot more frequently. Here's how to make it work.

4 Ways to Build Mental Toughness

Mental toughness separates champions from also-rans. If you weren't born with it, here are four ways to develop it.

300-Pound Complexes For Max Strength

Light-weight complexes will get you ripped, but frighteningly heavy complexes will get you strong. Try these.

Deadlift Challenge: 405 x 10

Coach Rooney smashed his deadlift goal using the pseudo-sumo deadlift and five rules. Here's how you can too.

Tapping Your Full Growth Potential

If you want to pack on muscle as fast as possible, build up those Type I fibers everyone else has told you to ignore. Here’s how.

Get Bigger and Stronger, Even Banged Up

Losers use injuries as excuses to be lazy. Winners find ways to work around them. Here are 17 tips for wounded winners.

4 Weightlifting Myths Destroyed

These training myths do more harm than good. Ditch the dogma and get stronger today.

Injured? Squat and Deadlift Anyway

Don't let an injury keep you from doing the big lifts. With these variations, you won't lose an ounce of muscle size or strength.

The Novelty Workout

While variety is good – even necessary – too much of it derails your progress. Here’s what you need to know.

Improve Your Pull Instantly

One simple but highly effective deadlifting tip that you probably haven't tried before.

3 Questions For Better Workouts

Ask yourself these three important questions and you’ll be able to choose better workouts for your goals.

Screw Exercise Variation!

How important is exercise variation really? According to this coach, not very. Check out his reasoning.