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Driven by the intelligent and relentless pursuit of muscle since 1998.

To be elite in any sport, you must be willing to make sacrifices, work hard, and be unbalanced.

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5 Training Rules You Must Obey

We all make mistakes, but here are 5 things you better be getting right if you want to build muscle and get strong.

Avoid the Enablers

The world is full of enablers that make you feel good about yourself while ultimately turning you into a sucky human being. Avoid these people like the plague.

The Hub and Spoke Method

A new way to organize your workouts to quickly boost a lagging lift or stubborn muscle group.

The Effort Factor

is is a piece of the puzzle that most people think they have, but really don't. It's true in the gym and it's true in the rest of your life.

Explosive Days for Muscle and Strength

Training to be explosive is a triple win: you get stronger, bigger, and leaner at the same time. Here’s how to do it.

Complexes Made Simple

Follow these 10 principles and design your own smart, efficient complexes that burn fat and build muscle.

8 New Exercises for a Thicker, Stronger Back

Deadlifts and rows will build an impressive back, but targeting the thoracic extensors will take your back to the next level.

The Shocking Truth About Inflammation

Not all forms of inflammation are bad. In fact, acute inflammation is good and leads to healing. Here’s why.

Interval Training on the Rowing Ergometer

The rowing machine may be the best conditioning tool out there for strength athletes. Here's how to use it.

5 Deadlifting Mistakes and How to Fix Them

Every deadlift eventually stalls, and the number one reason is technique related. Here's how to find the right fix for your ailing pull.

Bad Form Builds Muscle

Is there a case for less than perfect form? Yes. Here’s why.

Smash 3 PRs in One Month

Train the assistance lifts more like the big three and watch your personal records fall like dominoes. Here's the full plan.

How to Build a Powerful Neck

Weak neck, weak body. Here's the best way to build that pencil-neck.

Do You Need to Squat Deeply?

Everyone says deep squatting is the only way to go. But is that right for your goals? Find out here.

Deadlifting With T-Rex Arms

Most long-armed lifters are built for deadlifting, but here's what to do if you're cursed with short, stubby arms.

7 Advanced Exercise Modifications

Accelerate hypertrophy with slight modifications to your staple exercises. Here are seven ways to do it.

Build Explosive Speed

Train slow and you'll be slow. Train explosively and you'll become a powerful, lighting-fast animal. Here's how.

5 Tips From The Trenches

In-the-trenches coach Ben Bruno talks fat-grip work, recognizing training bias, and the power of the Dead-Squat Bar.

6 Powerful Prowler Exercises

Think the Prowler is just for pushing and puking? Not so fast. Here are 6 new Prowler exercises to shake up your training.

Elite Wisdom

Dave Tate is not a motivational speaker. He just kicks your butt into gear by telling you the cold hard truth. So listen up.

7 Brutal New Upper Body Exercises

Chest, shoulders, and triceps stopped growing? Here are seven new ways to blast them.

3 Ways to Target the Quads

To get bigger and stronger quadriceps, you have to hit them like a freight train. Use these smart tactics to focus in on them.

40 Squat Workouts in 8 Weeks

To make fast gains in the squat you have to squat more frequently - a lot more frequently. Here's how to make it work.