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Driven by the intelligent and relentless pursuit of muscle since 1998.

To be strong, you have to squat. But which barbell variation is best for you? Low bar, high bar, front, overhead? Find out here.

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The 4 Most Abused Words in Fitness

You hear these words all the time, but do you even know what they really mean? It's time to stop it with the nerdy buzzwords and go back to basics. Start here.

CrossFitters, You're Too Weak

Explosive movements make you faster, but there's more to strength than the concentric portion of a lift. Stop being a weakling on the lowering.

Biotest-be-unbreakable

Mark Dugdale "I Go to War!" Video

Check out Mark Dugdale in the new Biotest commercial, and let us know what you think.

5 Studies to Fire Up Your Diet

Spankin' new studies about junk food, motivation, and diet psychology to help you get ripped and stay that way.

Stuntman Strength and Action-Hero Abs

An inside peek into the daily life and training of a professional stuntman, plus quick workouts anyone can use to build stuntman athleticism and Hollywood abs.

9 Training Concepts That Suck

Bodybuilding and strength training have hundreds of rules you need to follow to make progress. Trouble is, many of them suck. Break them.

Hellfire Reps

A simple technique that forces you to use better form and full range of motion. It'll burn like heck, but you'll like the results!

Total Body Strength

Use irradiated tension with front squats, planks, lateral raises, and split squats to build full body strength and testicular fortitude.

The Toughest Way to Do a Set

One rep, three phases. This overload method will not only challenge you, it'll pack muscle on your weakest body parts, fast!

7 Mind Hacks for Gym Dominance

Once your physical skills are well-developed, psychology may be the greatest weapon in your arsenal. Check out these tips.

4 Cracks in Your Programming

Too often, advanced lifters allow small errors to slip through the cracks of an otherwise tight program. Here's how to fix them.

4 Scary New Ways to Squat

When you live in a dangerous world you sometimes need to train in a "dangerous" manner to be ready for it.

Beware the Master Debater

The newest internet expert disregards in-the-trenches wisdom from big, successful lifters and coaches. He's great at debating, but not so great at building muscle. Do you even lift, bro?

Micro-Mod Sets For Mass

If you slightly change your grip or your stance on every rep or two, you recruit a far greater number of motor units.

The Motivation Secret

When you've got the right goals in your training (and life), all the little things take care of themselves.

8 Exercise Variations for New Growth

Trigger muscle growth with challenging variations of the chin-up, push-up, dip, and more!

Fear is Good

Fear is the single best predictor of weightlifting success - not the absence of fear, but actually experiencing it.

Are You Stronger or Just Better?

Are you getting hung up on improving technique when you should be just concentrating on getting stronger?

Vision Quest

The more challenging the situation we overcome, the greater our stature. The demon you swallow gives you its power. Eat up.

The Kaizen Principle

Never be satisfied with your current level of skill or development. Always try to improve, in every aspect of your life.

Change Your Thinking, Build Your Body

Start bending bars and setting personal records just by opening up your mind to a few new ideas.

A Way of Life

The gym isn't an escape from life's problems, but a way of solving them. A strong body makes for a strong person. Challenge yourself, test yourself, and grow.

Pick It Up and Bleed

The barbell has things to teach you. Painful, but very rewarding things.

Scratch List Training

Structured strength programs are awesome, but sometimes it's best to just chip-away at training items you need to do. Here’s how to do it.