The deadlift is an easy exercise to over-cue and otherwise overwhelm people. Think of it this way: If you have to use 42 different cues to get someone to perform an exercise, it's likely the wrong exercise for them.

That being said, when it comes to getting someone in the appropriate starting position we don't have to overcomplicate things. The two options in the video work well.

Related:  30 Days of Deadlifts

Related:  6 Deadlift Tips for Non-Powerlifters