"Peeling back the shoulders" is a cue I stole from Chad Rodgers and one I feel resonates with most lifters.

I'm a big fan of the "reset" at the bottom of each rep of a deadlift. This allows an opportunity to get my air, re-brace, to set my lats (depress the scapulae) to help with maintaining upper back tension, and to provide a bit more of a biomechanical advantage to get the shoulder blades closer to the bar to lift more weight.

Related:  30 Days of Deadlifts

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