It's odd that this exercise isn't more popular. There's less restriction on weight compared to dumbbells or kettlebells, and it's easier to do than the barbell sumo deadlift, where many struggle to maintain proper form and end up training low back harder than glutes.
This version allows you to lean forward, keep your weight on your toes, and power through with your extension. This activates the glutes better, and makes it more advantageous for athletic performance.
Earlier this year, Dr. Lonnie Lowery wrote an article called 100 Workouts From Ripped City, which promoted light to moderate morning cardio for fat loss. It caused a stir amongst Testosterone contributors who'd been touting interval training as the supreme fat loss workout.