Standard shrugs target the upper traps, but they only work scapular elevation, not upward rotation, which is a missing element in most people's trap and shoulder training. Try this incredibly effective variation that requires upward rotation.
Barbell Overhead Shrug
Brace your abs hard, keep the ribs down, and start with the barbell overhead. From there, shrug upwards, making sure to use a controlled descent.
This isn't your typical training article. Instead, it's more of a glimpse into what it really takes to achieve a specific goal - in this case a 600 pound bench press. Still, you're sure to pick up a few training tips along the way.