Made with organic oils. No synthetic detergents or foaming agents.
Wash your body with it. Wash your hair with it. Brush your teeth with it. (Seriously, some people do that.) I like it because it doesn't contain a laundry list of questionable chemicals and artificial scents. It's all-natty, bro.
And some studies show that the smell of peppermint can boost athletic performance and mental energy. Hey, I'll take what I can get. Note: It does make your twig and berries tingle a little. Which isn't a bad thing. – Chris Shugart