Phoenix Theory

There are four stages to a successful physique transformation. And if you want to make it through them, you'd better be ready to burn. Here’s how.

Vision Quest

The more challenging the situation we overcome, the greater our stature. The demon you swallow gives you its power. Eat up.

Embrace the Suck

If you never find yourself in the suck, then you aren't trying hard enough to accomplish anything. Every worthwhile goal is found on the other side of the suck. And there's only one way to reach it: get mad, dig deep, and fight.
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