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Driven by the intelligent and relentless pursuit of muscle since 1998.

It's one of the greatest bodybuilding stories ever told. And people have been talking about it for over 40 years. But is it true? Here's the real story, written by a man who actually knows.

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Tip: Stretch the Hip Flexors

Sit on your butt most of the day? Try this dynamic stretch that'll get you ready for smooth, heavy lifting.

Squat Mechanics: A Deep Analysis

It's time to finally fix your squat. Here's an in-depth look at squat mechanics from the author of Starting Strength.

Tip: Maximize Testosterone with Two Minerals

Most athletes and lifters are running low on two key minerals that support T production. Here's how to fix that.

Athlete Lean, Athlete Strong

The fastest and most effective way to get ripped is to train like a power/speed athlete. Here's your complete program.

Bodybuilding vs. Powerlifting Deadlift

The deadlift is used by both powerlifters and bodybuilders, but there are 8 important differences. Here are the answers to all your questions.

How to Keep Muscle During a Layoff

Whether you're taking a planned break from training or you're struck by sickness or injury, there are plenty of things you can do to prevent muscle loss.

The V-Taper Workout

Change the whole look of your physique by developing a V-taper: wider shoulders, tighter waist. This workout will get you both.

4 Gym Machines That Need To Die

These machines are injurious, dysfunctional, or based on downright fraud. Luckily, there are some very effective alternatives.

Russian Strength-Skill: The Workouts

How to get big, strong, and lean using training methods inspired by manual labor and the Russian concept of strength-skill.

The Truth About Soreness

Are you working out to get sore or are you training to get bigger, stronger and leaner? There is a difference.

Lift 3 Days a Week and Grow

No time to train six days per week? No worries. You can build muscle and increase strength with these intelligent and tough full-body workouts.

The Best Exercise for a Smaller Waist

These five vacuum exercises will narrow and tighten your waist by training the transverse abdominis.

Master the Kettlebell Swing

Learn to hip hinge and you'll automatically get better at deadlifts, squats and your sport. The secret? You gotta swing a kettlebell.

The 1000-Rep Arm Workout

This program added two inches to Matt Kroc's arms... and they already measured 20 inches! Are you crazy enough to try it?

Hang Clean For Total Body Power

How do you train nearly 200 muscles in your body with one, easy to learn lift? You perform the hang clean. Here's the simple way to do it.

Heavy Deadlifting 101

Sumo or conventional stance? Mixed, overhand or hook grip? And what's the best way to program it? You have deadlift questions, Matt Kroc has answers.

How I Finally Got Muscle to Grow - Phase 1

I love lifting heavy, but you need a lot more than that to develop the muscular hypertrophy of a bodybuilder.

Interval Training on the Rowing Ergometer

The rowing machine may be the best conditioning tool out there for strength athletes. Here's how to use it.

6 Powerful Prowler Exercises

Think the Prowler is just for pushing and puking? Not so fast. Here are 6 new Prowler exercises to shake up your training.

3 Ways to Target the Quads

To get bigger and stronger quadriceps, you have to hit them like a freight train. Use these smart tactics to focus in on them.

Do You Really Need a Lifting Belt?

If, when, and how to wear weight belts to get bigger and stronger. Four coaches weigh in.

5 Tips for Bigger Deadlifts

Great little-discussed deadlift tips like "weld your spine," "ribs down," and "push the knees out."

Are Heavy Kettlebell Swings Better Than Deadlifts?

Heavy kettlebell swings could be the best damn posterior chain exercise you're not doing, possibly even better than deadlifts! Here's why.

Serge Nubret Pump Training

In bodybuilding's Golden Age, few shone as brightly as Serge Nubret. Let's learn a thing or two from this recently departed legend.