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Driven by the intelligent and relentless pursuit of muscle since 1998.

You hear these words all the time, but do you even know what they really mean? It's time to stop it with the nerdy buzzwords and go back to basics. Start here.

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The Number One Coaching Mistake

Athletes need to be strong to dominate the competition. Ironically, some strength coaches put strength on the backburner. Here's where they're going wrong.

Stop Worrying About Being Too Big

For athletes, big muscles are never the problem. Excess body fat is.

Why We Lift

They say you can't chase two rabbits. But don't let the metaphors fool you. It's absolutely possible to achieve more than one objective under the iron.

5 New Ways to Use a Foam Roller

Think your foam roller is just for warm-ups and mobility? Think again. How to use it to build muscle and get stronger.

6 Mistakes Experienced Lifters Make

You're not the lifter you think you are if you're still making these mistakes.

The 10 Commandments of Lifting

These straight-talking, common sense “commandments” ought to be emblazoned on the walls of every lifting facility in the world.

Build 360 Degree Strength

Take the flexibility test, then use a unique exercise to build strength in new body positions. Your squat and deadlift will thank you.

Total-Rep Training

It's the perfect auto-regulatory program: Do as many sets as necessary to hit a total of 25 reps with your 5-6RM. Then drop the resistance and rep out.

Micro-PA Activates Hypertrophy

Stimulate muscle growth by activating mTOR, which is the master enzyme responsible for muscle protein synthesis.

The 3-Week Wimpy Back Cure

Doing a back workout once a week isn't going to cut it. You need to crush it and crush it hard several times a week.

The Specificity/Variability Paradox

To achieve a goal, you must train specifically for the task. But without variation you'll fizzle. Here's how to fix that problem.

Kickstand Back Squats

Check out this single-leg movement that provides all the benefits of unilateral work while still allowing you to go heavy.

Manual Resistance Flyes for a Massive Chest

Regular dumbbell flyes can cause pec or biceps tears. For thicker pecs, try this smart variation on for size.

Find Your Fight

What are you fighting for? Why do you do this? Answer that question and all this training and diet stuff will get easier and more rewarding.

Change Your Thinking, Build Your Body

Start bending bars and setting personal records just by opening up your mind to a few new ideas.

Exercise Stacking for Fast Gains

Here's how to combine two or more similar exercises in sequence to save time and maximize strength and hypertrophy.

Exercise Modifications For New Growth

Simple yet effective ways to turn tired old exercises into plateau busting, muscle building dynamos.

5 Critical Training Mistakes

How many of the following training mistakes do you make on a regular basis? The answer may shame you.

7 Hard Truths About Lifting

Here are seven training tenets that have worked for over 30 years. Have you adopted them all?

The Hub and Spoke Method

A new way to organize your workouts to quickly boost a lagging lift or stubborn muscle group.

7 Movements For Mass

To build strength and mass, you need a steady diet of variations of these basic, heavy exercises.

2 Big Mistakes

Lifting that's effective becomes lifting that's enjoyable. Make it so with this crucial advice.

The 5 Key Principles

Goal setting requires an ongoing assessment. Here's what lifters should know about making it from point A to point B.

8 Tips From an 800-Pound Bencher

The soft-pause technique, extended ROM presses, the induction method, and other tips from a monster bench presser. Check ‘em out.