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Driven by the intelligent and relentless pursuit of muscle since 1998.

To build up your squat, ignore things you're good at and spend time doing things that make you downright uncomfortable.

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Which Wolf Are You Feeding?

Are you scanning the world for excuses or opportunities? Read this, get your act together, and reach your goals.

3 Mind Tricks for Hitting New PRs

You'll never hit that PR if your mind isn't in the game. Here's how to trick your brain into blasting big weights.

The Motivation Secret

When you've got the right goals in your training (and life), all the little things take care of themselves.

High-Performance, No BS Correctives

Perform better with corrective work focusing on the five basic human movements, tonic and phasic muscles, and regressions.

Lessons from Football

Grinders win, greatness is planned, and your attitude determines everything. Works in the NFL and it'll work for you.

Micro-PA Activates Hypertrophy

Stimulate muscle growth by activating mTOR, which is the master enzyme responsible for muscle protein synthesis.

8 Exercise Variations for New Growth

Trigger muscle growth with challenging variations of the chin-up, push-up, dip, and more!

Identify Weak Points and Destroy Them

To reach your training goals, you first have to identify the "kingpins" that are holding you back, then remove them.

Fear is Good

Fear is the single best predictor of weightlifting success - not the absence of fear, but actually experiencing it.

Are You Stronger or Just Better?

Are you getting hung up on improving technique when you should be just concentrating on getting stronger?

The 3-Week Wimpy Back Cure

Doing a back workout once a week isn't going to cut it. You need to crush it and crush it hard several times a week.

9 Tricks for Consistent Workouts

Building a better body requires commitment and consistency. Here's how to never miss a workout.

The Specificity/Variability Paradox

To achieve a goal, you must train specifically for the task. But without variation you'll fizzle. Here's how to fix that problem.

Find Your Fight

What are you fighting for? Why do you do this? Answer that question and all this training and diet stuff will get easier and more rewarding.

Supercharge Your Shoulders to Lift Heavier

Do this simple test on your shoulders, apply the easy fixes, and watch as your bench, pull-ups, and press explode.

Change Your Thinking, Build Your Body

Start bending bars and setting personal records just by opening up your mind to a few new ideas.

Scratch List Training

Structured strength programs are awesome, but sometimes it's best to just chip-away at training items you need to do. Here’s how to do it.

Squat, Deadlift & Bench Options for Big Gains

Always going heavy on the Big 3 can lead to injury and stagnation. Here how to lighten your loads and keep getting better.

5 Critical Training Mistakes

How many of the following training mistakes do you make on a regular basis? The answer may shame you.

6 Exercises For Stress-Free Gains

You need more volume to get big, but too much volume can mess you up. Here are 6 great movements that won't trash your CNS.

The 2 Minute Injury Fix

Compression wrapping is an inexpensive way to treat those troublesome knees, wrists, and elbows. Here's how to do it.

The Effort Factor

is is a piece of the puzzle that most people think they have, but really don't. It's true in the gym and it's true in the rest of your life.

Smash 3 PRs in One Month

Train the assistance lifts more like the big three and watch your personal records fall like dominoes. Here's the full plan.

5 Tips From The Trenches

In-the-trenches coach Ben Bruno talks fat-grip work, recognizing training bias, and the power of the Dead-Squat Bar.