TESTOSTERONE® MAGAZINE - ISSUE 622

RE-INTRODUCING TESTOSTERONE MUSCLE MAGAZINE!


So you logged onto Testosterone Muscle this morning and things looked different, didn't they?

Your initial response was probably one of confusion or surprise. You might have sworn, or like Conan the Cimmerian, yelled "Crom!" and shook a meaty fist at the heavens. It could even be that your hair stood on end a little so that your wife, girlfriend, or roommate thought you were emulating the Snooki-from-Jersey-Shore look.

Not to worry. It's all gooood.

Testosterone Muscle is going back to its roots; Testosterone Muscle is going back to a magazine format that's similar to our early years.

Here's why:

Back in the early days of the Internet, everyone thought that you had to orchestrate little tricks to keep people coming back to your site. Case in point, we thought the thing to do was run a new article every day so that you'd feel compelled to come back often to see what you might be missing.

We don't really need to do that anymore. T NATION has grown into much more than just an information-only site. As such, people come back for many more reasons than just the articles.

But beyond that, we gave up something substantial by moving away from our original magazine format — which consisted of posting four or five articles, all on one day, as a single "issue" — and posting an article every day. We gave up a piece of what we are.

Additionally, there were inherent problems with the one-article-a-day thing.

Let's pretend that we're a restaurant, but strangely, we only serve one course a day. You might show up on Tuesday and discover that we're serving nice slimy oysters, only you don't like nice slimy oysters and so you associate us with nice slimy oysters and you never come back.

But if we served an entire four, five, or six-course meal all at the same sitting, you might dislike one or two of the courses — even if one of them were oysters — but as long as the overall meal was satisfying, you'd be happy to come back.

Maybe that analogy is a little too "out there." Fine, let's use a realistic example. Let's say you come to the site and you're greeted with one of my columns on the weird sexual practices of humans. You might think that's what we're all about and never come back. Of course, you might really like reading about the weird sexual practices of humans and be happy, but either way you'd be getting an unrealistic impression of the site.

If, on the other hand, the entire weeks' articles were posted on the same day, you'd get a much better representation of what T NATION was all about. You'd see that we're about building muscle, gaining strength, and super-charging our bodies through nutrition and supplementation, along with providing a unique, ballsy, almost philosophical viewpoint on the male perspective.

And we're betting you'd come back in almost every case, at least for the articles.

Running one article a day is like running one act of Breaking Bad a day; like playing one musical note of a song a day; like getting a partial massage a day.

So we're going back to a once-a-week (Mondays) magazine format.

Hey, any way you slice it, we've always been a magazine. At our core, we're just a group of virtuous bad boys and the one article a day thing never felt right.

We're back in our groove now. Back to where it feels good. Back to a place where we can expand and grow without any self-imposed restraints.

Welcome to the New "Old" Testosterone.

PUBLISHED 04-12-10 08:00
Discuss | Rate | Print Version