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Meet The Press
Our TC Luoma: The man behind the Dog


Last Friday, I was walking through Testosterone headquarters when I spotted Brock Strasser flying toward me on his in-line skates. As usual, he was completely naked. "Morning, Brock," I say as the pink blur zoomed past me. "Morning, Chris. Just drying the Androsol!" he said as he landed a flawless 360.

TC's in his office sitting crossed-legged on top of his desk. He's wearing his "thinking cap," a pair of Monica Brant's panties he filched backstage at the '97 Fitness Olympia. This is all part of his usual Friday morning ritual used to "summon the muse" before he writes the Atomic Dog column. I decide not to bother him.

Tim's all excited because he just finished yet another kitten jigsaw puzzle. This one has two kittens playing with a ball of yarn. "I think I'll put this one beside the squat rack downstairs. That would be cool, huh?" he quips happily.

"Yeah, boss, uh, whatever you say!" I reply, thinking of how the one of the Persian kittens watching the goldfish that hangs over the bench press was already affecting my poundages.

Later that day while rifling through my prized collection of Menudo memorabilia, I realized that most readers don't really know the real people behind T-mag. Some may even find my morning stroll through the offices, well, a bit unusual. Most people probably had no idea that Brock was such a gnarly skater or that Tim adores kitty cat jigsaw puzzles. As for TC wearing panties on his head when he writes, well, you've probably guessed that already.

To help you get to know the gang a little better we've decided to do a series of interviews with the staff. What's that? You don't give a rat's fuzzy ass about us? Okay, then you can skip this article. But if you've ever been curious about the folks that run this show, then you'll enjoy the interviews. We'll start off with none other than editor-in-chief Terrence Christian Luoma, "TC" to his friends and fans, "Terry" to his wife, and "that beady-eyed creep fondling the corsets again" to the girls that work at Victoria's Secret.

T: Let's hear some background info first. I understand English isn't your first language. So you weren't born in the States?

TC:

T: So when do you come to the States?

TC:

T: So what first drew you to weight training? Did you play sports in high school?

TC:

T: Is this why you turned to weight training?

TC:

T: At 6'2" already and she was worried about stunting your growth?

TC:

T: Did you ever aspire to get on stage and compete or were you just trying to get girls?

TC:

T: When you went off to college what did you major in?

TC:

T: How'd that turn out?

TC:

T: Uh oh.

TC:

T: You've said before that you've had a pretty wide variety of jobs during college and after. Give us some examples.

TC:

T: When did you first get paid for writing?

TC:

T: Oh, that's real comforting. So you're still lifting during all of this?

TC:

T: How did you break into bodybuilding magazines?

TC:

T: When did it first hit you that you could write about bodybuilding for a living?

TC:

T: How did you meet Bill Phillips?

TC:

T: So making Scott Connelly sound like he's from this planet landed you an editor job?

TC:

T: Speaking of newsletters, wasn't Muscle Media 2000 a little newsletter in the beginning?

TC:

T: And then Phillips and Connelly broke up, Bill acquired EAS, you guys took the mag to number one and lo and behold, Bill decided to go limp noodle on us and change everything! What the hell happened?

TC:

T: Really?

TC:

T: So were you still working for MM2k when Bill built the "Great Purple Palace," i.e. the new EAS/MM headquarters?

TC:

T: Creepy like how?

TC:

T: All the disgruntled MM2k readers really don't know what to think of Bill. I mean, this was a guy who wrote a steroid book, talked about banging all the cover chicks, and came off as a tough guy. Now we have this Anthony Robbins wannabe, Body-for-Life guy. We're wondering, who's the real Bill?

TC:

T: People like to paint him as evil incarnate in the bodybuilding community.

TC:

T: I was a big admirer of Bill back when you were with MM2k. He was self-made, he looked good, and he seemed to enjoy going against the grain. I think things changed for me when he wrote about breaking the mirror off his Lamborghini. Then he says, "Don't worry, it was the blue one, not the red one." I was like, give me a fucking break!

TC:

T: Did it hurt him?

TC:

T: After you left Muscle Media, I heard that you were going to quit the bodybuilding industry and become a sports writer. That right?

TC:

T: Did you get offers from other bodybuilding magazines?

TC:

T: So how did you first get approached by Tim Patterson?

TC:

T: Tim had something to do with the development of ART, didn't he?

TC:

T: Oh really!

TC:

T: So Testosterone was born?

TC:

T: Now, you had all these offers from major, established magazines, so why did you decide to go with Tim and his startup?

TC:

T: You know there's a deep dark conspiracy that Bill Phillips is behind Testosterone. Where does that come from?

TC:

T: Was the plan always to come out with a paper magazine once the Internet had established a reader base?

TC:

T: How much of the material in the paper issue will be original and not found at the web site?

TC:

T: What do you see as the major fault of most of the other paper magazines out there? Where are they going wrong?

TC:

T: It's getting to where you have to really search for the articles in most muscle magazines given all the asses and ads. The paper T-mag is really "clean" so to speak, in that regard. The article are all in one spot; there's no "turn to page 245" to continue the article. Plus, there are only four ads outside of the Biotest section at the end.

TC:

T: Testosterone has a no BS, tell it like it is attitude. It's pro-steroid, doesn't care much for pro bodybuilding, and has a manly, well, Testosterone-ish feel to it. Was all that part of the original vision?

TC:

T: In Testosterone, Ian and Dave Tate are the strength guys, Brian Batcheldor and Brock Strasser are the steroid guys, Cy Willson and John Berardi are the science guys, and Bill Roberts is the chemical delivery systems guy. What "guy" are you?

TC:

T: You've been in this business a long time and helped introduce the public to many new ideas in the realms of training, diet, and supplementation. However, are you involved in the development of any products?

TC:

T: Are you a crusader for the male sex hormone?

TC:

T: What's the magazine's stance on steroids?

TC:

T: Isn't the pendulum already starting to swing the other way?

TC:

T: So we're talking in the high normal range?

TC:

T: Most people see steroids as a black and white issue, but you're talking about safe and sane dosages and not the kind of thing pro bodybuilders are doing.

TC:

T: Since doctors aren't too helpful in that regard these days, do you see anything immoral about going out and getting the stuff yourself?

TC:

T: I'm going to go through a list of rumors and accusations and you respond. Rumor #1: You've touched on this one already, but what do you say to people who think Bill Phillips owns Biotest and Testosterone?

TC:

T: Rumor #2. You personally rounded up a bunch of hypogonadal guys for the Tribex-500 study and that's why the results were so impressive.

TC:

T: So someone just pulled that rumor out of their ass?

TC:

T: Rumor #3: You weigh 130 pounds.

TC:

T: You were much smaller when you were at Muscle Media, correct?

TC:

T: Ten? Richard Simmons is 15!

TC:

T: Rumor #4: You and Tim were both busted for importing steroids.

TC:

T: Rumor #5: You slept with Monica Brant.

TC:

T: So you want to keep that rumor alive?

TC:

T: You've been around the supplement industry for a long time. What's out there now that's really getting you excited?

TC:

T: T-mag was sort of anti-andro in the beginning, but then Biotest came out with Androsol. The mag still catches hell for that.

TC:

T: Let's talk about Charles Poliquin and T-mag parting ways. The bashers say that he left because he was tired of you putting words in his mouth about Biotest supplements.

TC:

T: What's got you excited in the training arena lately?

TC:

T: Let's talk about diet. While we're at it, let's talk more about your theory of minutia.

TC:

T: So in other words, a guy who's not squatting or not getting enough protein is instead really obsessing over his zinc intake.

TC:

T: Plus, people that shoot it directly really don't see much in the way of results, right?

TC:

T: What about all the recent talk about the different protein types? Do we really need to worry about getting casein at this time, whey at that time, etc.?

TC:

T: Your Bad Protein article causes quite a stir. So I take it we should avoid soy protein?

TC:

T: Where do you see Testosterone in five years? Gonna build a palace with purple pool tables, helicopter landing pads, and an onsite chef?

TC:

T: Well, that should about do it, TC. I expect people would be pretty sick of reading about you by this point. By the way, do you always wear those panties on your head?

TC:


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